With the long-term and normalization of epidemic prevention and control, it is very important for the stable development of economy and society to correctly grasp the requirements and attributes of economic activities, in order to achieve high-quality return to work and normal life order, and to eliminate various epidemic "sequelae" as soon as possible.

First, in the field of consumption, we should prevent the quality of consumer goods from shrinking. It is an important task put forward in this year's government work report to promote the recovery of the consumer market. In order to enhance residents' consumption intention, it is particularly urgent to encourage and support retail, catering, tourism, culture, domestic service and other areas related to people's life to improve service and quality. For example, according to the survey, since the outbreak of the epidemic, online consumption of agricultural products and fresh products has maintained a rapid growth, 52*merce platform needs to improve in the quality control of agricultural products, 37*merce platform needs to optimize service quality, etc., while one high three shortages (high logistics cost, lack of capital, lack of talents, lack of brand) are the root of the contradiction. Therefore, it is very urgent to establish professional standards, strict quality control management, and innovative service models in the field of consumer services, so as to realize the whole process traceability and improve consumer satisfaction.

Second, in the field of production, we should prevent the vitality of small and medium-sized micro enterprises from declining. The outbreak and spread of the new crown epidemic has had a significant negative impact on the operation of small and medium-sized enterprises*petition pressure in small and medium-sized enterprises in various regions, such as capital, labor, raw materials, orders, etc*modity market, known as the "market vane", has continued to shorten the average life of enterprises since the end of 2019, and has recently declined from 3.48 years to 2.66 years in March 2020. According to statistics, in March 2002, the average life span of enterprises was further shortened by 0*pared with that in February, except for some enterprises listed in the abnormal cancellation due to increased market supervision. Therefore, it is imperative to protect people's livelihood and employment, stabilize market players, and help small and medium-sized micro enterprises overcome difficulties.

Third, in circulation, to prevent the obstruction of goods circulation. According to the data of the National Bureau of statistics, affected by the epidemic situation, since February 2020, the national cargo transportation volume and cargo turnover volume have declined significantly compared with the same period of last year. In April 2020, when the situation is good, it only recovered to about 85% of the same period of last year. In recent years, for example, the online sales of fresh products show a rapid growth. Consumers buy more fruits and vegetables and grains online, accounting for more than 50%, while the purchase proportion of meat, eggs, aquatic products, mushroom and other products is relatively low. The main reason is that the construction of cold chain logistics infrastructure is not perfect, resulting in high transportation costs, large losses, and ineffective matching between supply and demand of many categories of fresh products. Therefore, in the future, strengthening the circulation of goods, improving the turnover of goods and making up for the shortage of cold chain logistics are the key to ensure the circulation of goods and prevent circulation obstruction.

Fourth, in the field of finance, we should prevent the non implementation of service policies. As one of the three key tasks, financial stability and strengthening enterprise stability are required in the government work report. Among them, including the extension of repayment of principal and interest of loans to small and medium-sized micro enterprises, encouraging banks to carry out credit loans, expanding the coverage of government financing guarantee, increasing the growth rate of inclusive loans, reducing the comprehensive financing cost, and exploring the symbiosis and common prosperity strategy of financial institutions and loan enterprises, which reflects the strength and determination of the government to increase the financial policy. It is worth noting that due to the influence of the operation mode of China's financial system, most branches and business outlets of commercial banks do not have independent marketing strategies and product design and planning capabilities. In order to implement the financial policy of strengthening the stability of enterprises, it is necessary to expand the operation authority of branches and bank outlets according to the local, time and circumstances, which poses a great challenge to the current banking management system and governance model*mercial banks as profit-making institutions and the publicity of policy finance, there will also be many restrictions and impacts on the implementation effect of the above-mentioned service policies.

Fifthly, in the social field, it is difficult to prevent the healing of residents' psychological trauma. Since the outbreak of the new crown epidemic, China's response mode and isolation measures have achieved remarkable results, and become a model in the history of human anti-virus. However, it should be noted that due to the long-term closure and forced isolation, the normal pace of life and the way of communication of the society are disrupted, and all kinds of changes in consumers' psychology and emotions are inevitable. In the future, with the long-term and normalization of epidemic prevention and control, people's free flow is still limited, especially under the increasing pressure of income, employment, inflation and development, we must be alert to the expansion of social worries and pessimism about the future*t their psychological state, restore market confidence and get rid of the epidemic response in the next stage, as well as to prevent the epidemic from rebounding and return to work. Otherwise, the recovery growth of the consumer market we are looking forward to may be in the water and in the mirror.

Sage cloud: the fate of life and death lies in oneself*plex international situation and the influence of the epidemic situation full of uncertainty, in order to achieve the macro objectives of the government work report and win the final victory of the campaign against the epidemic situation, we must recognize the direction from the historical dimension, distinguish the truth from the theoretical height and clarify the problems from the practical perspective; use development to ensure stability, use stability to promote development, and strive to create a medium A virtuous circle of stability and development of socialist market economy with Chinese characteristics